One Man's Trash is another Man's -Well also Trash...
Quick commerce in India today is a $7 Billion market . Some projections expect the market to reach $13 Billion by 2029 . I’d cite the figures in INR, but given how the rupee has been sliding, they'll probably change by the time I finish writing this post. But I digress… Millions of orders are placed every day. And with a sizeable proportion of orders, a plastic delivery bag. Individually, it feels trivial. Collectively, it’s a massive, invisible stream of single-use plastic entering our homes. Daily. Now, here’s the interesting part. I realized I almost never throw these bags away immediately. I reuse them as dustbin liners. Partly because I keep forgetting to order a pack of proper ones, and partly because I order so often that it seems the most effective way to get rid of the ever-growing mound of plastic in my storage drawers. Now, this behaviour was interesting to me. No instruction, no nudge… just instinct. And that’s where the idea clicked: What if this wasn’t accidental ? W...